SEO Result
Total 31 Keywords Implemented
17/30 Keywords Reached Top 20 on Google Search Result
Organic Search Volume Growth Rate
38 %
Sales Volume
New Year Gift Sets Sold Out Rapidly
Our Key Strength
Effective Brand and Market Positioning
SEO Strategy Implementation Without Black Hat SEO
🏅行銷目的
At the early stage of the brand launch, the two brand owners returned to Taiwan from abroad and were not familiar with Taiwanese culture. Although they have successfully been invited to set up a shop in Shin Kong Mitsukoshi A4 in Xinyi District, they still have a lot of doubts and uncertainty. They wished to share the authentic good taste of Taiwanese tea from their memories with a wider audience since they have had numerous disappointing experiences abroad with so-calked 'Taiwanese tea'. The brand aims to combine Eastern elegance with Western aesthetics to create a 'new tea culture' that also appeals to the younger generation.
During that time, our top priority was to promote the new concept of the new 'fusion tea culture'. With this concept, we positioned the brand and target audience effectively, planned SEO strategies which resulted in a success. The potential customers could easily find this brand therefore place the order.
MARKETING STRATEGY
1. Conducted product, brand, and market positioning through thorough market research and planning.
2. Through SEO strategy planning and SEO optimized articles in place, the potential customers could easily find the brand on Google Search
Through the deployment of SEO strategies and the addition of technical SEO articles, attract and identify customers with strong potential demand.
