Our Key Strength
Our Key Strength
E-commerce Infrastructure and Process Optimization
Effective Branding and Advertising Strategy
🏅行銷目的
Marketing Objective
The customers of our clients often complain that the official website is difficult to use and they can't find what they need. During annual promotional periods, customer service representatives often have to work until the midnight due to the high volume of the support tickets for order placement inquiries. Guiding customers through orders process takes a lot of manual work from the customer service team. Additionally, lacking the brand recognition making it a significant challenge. Customers cannot tell between the brands they purchase from which leads to lack of loyalty.
We started our solutions with optimizing visuals and navigation on the website, and strengthen the emotional connection between the brand and consumers through social media engagement. Meanwhile, we optimized customer service processes to improve the efficiency of day to day operations.
MARKETING STRATEGY
Marketing Strategy
1. We optimized UI/UX of the official website, including the optimization of materials from the consumers' perspectives.
2. We increased customer engagement to strengthen brand loyalty.
3. We implemented AI automated customer service in social media to reduce the number of manual customer service interactions.
